Carola Grebitus is a Dean’s Council Distinguished Professor in the Morrison School of Agribusiness at Arizona State University. She studies food economics and marketing, with an emphasis on healthy and sustainable food choices to support evidence-based policymaking. Her research is focused on modeling consumers’ food choices in general, and consumers’ decision strategies in particular. Her current research includes consumer preferences for imperfect foods and the effect of mindfulness on healthy food choices. In her research Professor Grebitus applies a variety of methods ranging from experimental auctions and choice experiments to eye tracking and taste tests. To date, she has secured more than $5 million in funding from, e.g., the National Science Foundation and the U.S. Department of Agriculture. She has published over 85 peer-reviewed articles in journals, such as, the American Journal of Agricultural Economics, Business Strategy and the Environment, and the European Journal of Marketing. At ASU, she teaches courses in Food Product Innovation and Development, and Behavioral and Experimental Economics. Professor Grebitus has been recognized for her efforts in teaching, research and outreach with awards, such as, the “Huizingh Award for Undergraduate Service to Students,” the “Centennial Professorship Award” and the “W. P. Carey Dean’s Mid-Career Research Award”.

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Frontiers in Behavioral and Experimental Methods

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